With just over six months until the March 1, 2013, deadline when all federal benefits must be paid electronically, there are still a whopping six million checks received monthly by federal beneficiaries. And, while significant progress has been made, financial institutions need to encourage customers to switch to direct deposit sooner rather than later.
Is your institution already promoting direct deposit with campaign fliers and posters? While financial institutions’ use of these materials has already gone a long way in raising awareness, there is more you can do. To really boost your direct deposit conversions, consider reaching out to your audience more directly.
Here are some suggestions:
The Go Direct campaign provides free materials to help support your efforts to communicate directly with federal beneficiaries. Simply download or order materials at www.GoDirect.org (Off-site Link).
Below are examples of materials available to you.
For more information about promoting direct deposit for federal benefit payments, visit www.GoDirect.org (Off-site Link).
The Go Direct®campaign is sponsored by the U.S. Department of the Treasury and Federal Reserve Banks. The Go Direct®and Direct Express®logos, Go Direct®and Direct Express®are registered service marks of the U.S. Department of the Treasury, Financial Management Service (used with permission). The Direct Express®Debit MasterCard® card is issued by Comerica Bank, pursuant to a license by MasterCard International Incorporated. MasterCard® and the MasterCard® Brand Mark are registered trademarks of MasterCard International Incorporated.
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