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FedACH International Mexico Service Resources

The FedACH International Mexico Service offers financial institutions the added benefit and convenience of promotional materials and tools to aid in promoting the service to your customers and pre-opening accounts at participating institutions in Mexico.

Directo a México

Directo a México is a joint marketing effort to help U.S. financial institutions increase their share of the rapidly growing U.S. to Mexico remittance market by encouraging and assisting their customers in using the FedACH International Mexico Service to transfer funds to individuals or companies in Mexico. A promotional tool kit and customer guide include detailed tips for easily and economically marketing Directo a México, information on the U.S. to Mexico remittance market and tools to help financial institutions determine their local market potential. Kits include:

• customizable English (PDF) or Spanish (PDF) language brochure templates
• posters in English (PDF) or Spanish (PDF)
• lobby/tent card in English (JPG) or Spanish (JPG)
• CLABE Verification Calculator (XLS) to verify validity of the check digit (last digit in the CLABE)
• statement insert in English (PDF) or Spanish (PDF)
• foreign exchange information sheet
• text for a 30-second radio spot

Read what customers say about the service

"We use Directo a México as a flagship because it's cost effective, transparent and improves what customers are doing with us. We've printed and reprinted the Directo a México campaign materials; the product has exploded in popularity."

– Jamie Maloney, chief executive officer, Mitchell Bank

Read more (p. 6)

Beneficiary Account Registration (BAR) Web site

The BAR Web site allows U.S. financial institutions to pre-open an account at any Bansefi or participating L@Red de la Gente credit union branch for a third-party beneficiary in Mexico. The beneficiary then has 10 days to go to the selected branch, formalize the account and receive their money. By increasing financial access in Mexico and promoting bank usage, Bansefi has removed the obstacle in account-to-account remittances from the U.S. to Mexico.

• Launch the BAR Web site in 4 easy steps (PDF)
• Frequently Asked Questions (PDF)

Read what customers say about the BAR service

"The Web site really opens up the transfer market for banks and removes the last remaining obstacle for using Directo a México."

– Jamie Maloney, chief executive officer, Mitchell Bank

Read more (PDF)

Evaluate this option for your institution

See how the FedACH International Mexico Service can help your organization. Request a customized value calculator from your FedACH Sales Specialist to evaluate this option for your institution.

To start using the FedACH International Mexico Service, visit the Service Setup page or contact your FedACH Sales Specialist to evaluate this option for your institution .

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