Usage Guidelines
Review the following guidelines on how to reference the FedNow® Service in your marketing materials.
How to use the FedNow Service name
In your materials, you should refer to the FedNow Service as “the FedNow Service” or use a similar phrase where “FedNow” is used as an adjective and not a noun by itself.
On first reference, please also include the registered mark (“the FedNow® Service”) to help us protect our interest in the name.
Correct:
- Deliver instant payments with the FedNow® Service.
- Learn about FedNow® instant payment features.
Incorrect:
- Deliver instant payments with FedNow.
- FedNow offers many benefits for businesses and consumers.
For similar reasons, do not use “FedNow” within the name of your product or service.
Correct:
- Acme Instant Platform for the FedNow® Service
Incorrect:
- Acme FedNow Instant Platform
How to describe the FedNow Service
The Federal Reserve Banks developed the FedNow Service to facilitate nationwide reach of instant payment services by financial institutions — regardless of size or geographic location — around the clock, every day of the year.
If you need additional details and language for your promotion, you can refer to:
- About the FedNow Service
- FedNow Service FAQ (Off-site)
- The FedNow Service Readiness Guide (Off-site)
How to tag the FedNow Service in social media
- Please tag @Federal Reserve Financial Services on LinkedIn and @FRBServices on X
- You are welcome to use hashtags such as #FedNow and #FederalReserve
For any additional questions related to branding or media for your organization, please contact Federal Reserve Financial Services Media Relations.