With more than eight years of experience working in the fraud space, Ana Kirby joined the client protection team at KeyBank (Off-site) as an operations manager. As Kirby’s team researched the growing volume and complexity of scams, they recognized an opportunity to deepen their understanding of the evolving scam landscape.
Through collaboration across the organization, Kirby’s team discovered how to integrate the Federal Reserve’s ScamClassifier℠ model (Off-site) into their existing setups. KeyBank leveraged the model to classify scams and measure the impact of scams, including case counts, dollar losses, customer demographics and scam types. By understanding client experiences and scam types, KeyBank aims to create a positive change for its clients. Kirby elaborated that “our teams were really receptive to seeing how adding a classifier can bring benefits to their different areas.”
Learn more about KeyBank’s experience integrating the ScamClassifier model.
